Report · Culture

Just over half want friends who share their values

Reading

Roughly equal shares of Americans take no side (25%) or reject the idea that it matters for their friends to hold similar attitudes and values (24%), according to a March 2025 Verasight survey.

The rest, just over half (51%), say it does matter to them, including 12% who feel strongly.

Topline

response scale

Topline scale

Just over half want friends who share their values.

Please indicate the extent to which you agree or disagree with the following statement: It is important to me that my friends hold similar attitudes and values to my own.

  • Agree 39.0%
  • Neither agree nor disagree 25.4%
  • Disagree 19.6%
  • Strongly agree 11.9%
  • Strongly disagree 4.1%

2025 · base n 1,000 · +/- 3.5%

identity

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Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2025-02-28 → 2025-03-06
Base (unweighted)
1,000
Margin of error
+/- 3.5%
Module
identity

Source

Citation

Verasight SPSP Omnibus Survey #2025-010, fielded February 28-March 6, 2025, N=1,000 United States adults, +/- 3.5%.

https://verasight-spsp-2025.tiiny.co

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. When a wave report is published, its field dates, sample sizes, and module breakdown are listed in that report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
The canonical report hub is reports.verasight.io. Verified legacy reports remain on their original hosts, and unpublished reports are marked pending.
Transparency
Verasight is a member of the American Association for Public Opinion Research Transparency Initiative.

The canonical report hub is reports.verasight.io; older reports may remain on verified legacy hosts.