Report · Culture

Many Americans either don't use TikTok or wouldn't sell their usage data

Reading

When asked how much a researcher would have to pay for their TikTok usage data, most Americans (57%) take the deal off the table entirely: 35% say they do not use TikTok, and 22% say they would not sell for any amount, according to an October 2024 Verasight survey.

The rest name a price, mostly a high one: 27% would want more than $30, while just 7% would settle for $30, 5% for $20, and 4% for $10.

Topline

single choice

Topline distribution

Many Americans either don't use TikTok or wouldn't sell their usage data.

How much money would a researcher have to pay you in exchange for your TikTok usage data?

  • I do not use TikTok 34.9%
  • More than $30 26.7%
  • I would not do this for any amount 22.4%
  • $30 7.2%
  • $20 4.7%
  • $10 4.1%

2024 · base n 1,000 · +/- 3.4%

media_fin

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Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2024-10-01 → 2024-10-11
Base (unweighted)
1,000
Margin of error
+/- 3.4%
Module
media_fin

Source

Citation

Verasight APSA Omnibus Survey #2024-103, fielded October 1-11, 2024, N=1,000 US adults age 18+, +/- 3.4%.

https://verasight-apsa-2024.tiiny.co

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. When a wave report is published, its field dates, sample sizes, and module breakdown are listed in that report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
The canonical report hub is reports.verasight.io. Verified legacy reports remain on their original hosts, and unpublished reports are marked pending.
Transparency
Verasight is a member of the American Association for Public Opinion Research Transparency Initiative.

The canonical report hub is reports.verasight.io; older reports may remain on verified legacy hosts.