Many Americans either don't use TikTok or wouldn't sell their usage data
Core finding
When asked how much a researcher would have to pay for their TikTok usage data, most Americans (57%) take the deal off the table entirely: 35% say they do not use TikTok, and 22% say they would not sell for any amount, according to an October 2024 Verasight survey.
The rest name a price, mostly a high one: 27% would want more than $30, while just 7% would settle for $30, 5% for $20, and 4% for $10.
Topline distribution
Many Americans either don't use TikTok or wouldn't sell their usage data.
How much money would a researcher have to pay you in exchange for your TikTok usage data?
n = 1,000 · Oct 1–11, 2024 · MoE ±3.4%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | Oct 1–11, 2024 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.4% |
| Module | media_fin |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-apsa-2024.tiiny.co
How much money would a researcher have to pay you in exchange for your TikTok usage data?
Cite this question
Verasight APSA Omnibus Survey #2024-103, fielded October 1-11, 2024, N=1,000 US adults age 18+, +/- 3.4%.