# Many Americans either don't use TikTok or wouldn't sell their usage data

Canonical page: https://data.verasight.io/culture/many-americans-either-dont-use-tiktok-or-wouldnt-sell-their-usage-data/

> Indexed question in Culture.

## Reading

When asked how much a researcher would have to pay for their TikTok usage data, most Americans (57%) take the deal off the table entirely: 35% say they do not use TikTok, and 22% say they would not sell for any amount, according to an October 2024 Verasight survey.

The rest name a price, mostly a high one: 27% would want more than $30, while just 7% would settle for $30, 5% for $20, and 4% for $10.

## Topline

How much money would a researcher have to pay you in exchange for your TikTok usage data?

Many Americans either don't use TikTok or wouldn't sell their usage data.

- I do not use TikTok: 34.9%
- More than $30: 26.7%
- I would not do this for any amount: 22.4%
- $30: 7.2%
- $20: 4.7%
- $10: 4.1%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: US adults age 18+
- Field dates: 2024-10-01 → 2024-10-11
- Base (unweighted): 1,000
- Margin of error: +/- 3.4%
- Module: media_fin
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://verasight-apsa-2024.tiiny.co#value-of-tiktok-data](https://verasight-apsa-2024.tiiny.co#value-of-tiktok-data)

## Citation

Verasight APSA Omnibus Survey #2024-103, fielded October 1-11, 2024, N=1,000 US adults age 18+, +/- 3.4%.

Canonical question URL: [https://verasight-apsa-2024.tiiny.co#value-of-tiktok-data](https://verasight-apsa-2024.tiiny.co#value-of-tiktok-data)