Many Americans read a higher price as a sign of quality
Core finding
Nearly two-thirds of Americans (65%) say a product's price signals its quality, ahead of any other association tested, according to a February 2025 Verasight survey. Affordability (52%) and brand reputation (41%) come next.
Fewer tie price to technology (19%), sustainability (18%), or innovation (16%), and 5% point to something else.
Selected responses
Many Americans read a higher price as a sign of quality.
What does the price of a product typically indicate to you?
n = 1,000 · Feb 28 – Mar 6, 2025 · MoE ±3.5%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | United States adults |
| Field dates | Feb 28 – Mar 6, 2025 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.5% |
| Module | personality |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-spsp-2025.tiiny.co
What does the price of a product typically indicate to you?
Cite this question
Verasight SPSP Omnibus Survey #2025-010, fielded February 28-March 6, 2025, N=1,000 United States adults, +/- 3.5%.