# Many Americans read a higher price as a sign of quality

Canonical page: https://data.verasight.io/culture/many-americans-read-a-higher-price-as-a-sign-of-quality/

> Indexed question in Culture.

## Reading

Nearly two-thirds of Americans (65%) say a product's price signals its quality, ahead of any other association tested, according to a February 2025 Verasight survey. Affordability (52%) and brand reputation (41%) come next.

Fewer tie price to technology (19%), sustainability (18%), or innovation (16%), and 5% point to something else.

## Topline

What does the price of a product typically indicate to you?

Many Americans read a higher price as a sign of quality.

Respondents could select more than one option, so shares may sum to more than 100%.

- Quality: 64.7%
- Affordability: 52.5%
- Brand reputation: 40.8%
- Technology: 18.8%
- Sustainability: 17.5%
- Innovation: 16.1%
- Other (please specify): 5.4%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: United States adults
- Field dates: 2025-02-28 → 2025-03-06
- Base (unweighted): 1,000
- Margin of error: +/- 3.5%
- Module: personality
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://verasight-spsp-2025.tiiny.co#interpretation-of-product-pricing-signals-variable-personality_5](https://verasight-spsp-2025.tiiny.co#interpretation-of-product-pricing-signals-variable-personality_5)

## Citation

Verasight SPSP Omnibus Survey #2025-010, fielded February 28-March 6, 2025, N=1,000 United States adults, +/- 3.5%.

Canonical question URL: [https://verasight-spsp-2025.tiiny.co#interpretation-of-product-pricing-signals-variable-personality_5](https://verasight-spsp-2025.tiiny.co#interpretation-of-product-pricing-signals-variable-personality_5)