Many Americans visited a museum in the past year
Core finding
In a Verasight survey of 1,000 U.S. adults conducted May 22 to 24, 2024, 51% of Americans said they had visited a museum, aquarium, botanical garden, or zoo in the past year.
Nearly half said their last visit was more than one year ago (45%), and 5% said they had never visited one.
Topline distribution
51% of Americans visited a museum, aquarium, botanical garden, or zoo in the past year.
When was the last time you visited a museum of any kind, including museums like aquariums, botanical gardens, or zoos?
n = 1,000 · May 22–24, 2024 · MoE ±3.3%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | May 22–24, 2024 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.3% |
| Module | Verasight AAPOR Omnibus Survey #2024-054 |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-aapor-2024.tiiny.co
When was the last time you visited a museum of any kind, including museums like aquariums, botanical gardens, or zoos?
Cite this question
Verasight AAPOR Omnibus Survey #2024-054, fielded May 22-24, 2024, N=1,000 US adults age 18+, +/- 3.3%.