# Nearly half expect companies serving a racial group to have leaders from that group

Canonical page: https://data.verasight.io/culture/many-expect-a-company-serving-one-race-to-be-led-by-that-race/

> Indexed question in Culture.

## Reading

Nearly half of Americans (47%) expect a company primarily serving consumers of a specific race to have leadership of that same race, including 6% who strongly agree, according to a May 2026 Verasight survey.

About three-in-ten (29%) disagree, including 12% who strongly disagree, while 24% are neutral.

## Topline

Please indicate the extent to which you agree or disagree with the following statement: When a company primarily serves consumers of a specific race, I expect its leadership to be of that same race.

Nearly half expect companies serving a racial group to have leaders from that group.

Net findings combine adjacent response options from the same scale.

- Slightly agree: 24.7%
- Neutral: 24.4%
- Somewhat agree: 16.4%
- Strongly disagree: 12.4%
- Somewhat disagree: 11.9%
- Strongly agree: 5.9%
- Slightly disagree: 4.3%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: US adults age 18+
- Field dates: 2026-05-11 → 2026-05-11
- Base (unweighted): 1,000
- Margin of error: +/- 3.3%
- Module: daily_life
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://reports.verasight.io/r/spsp26#q-2.7](https://reports.verasight.io/r/spsp26#q-2.7)

## Citation

Verasight SPSP Omnibus Survey #2026-045, fielded May 11-11, 2026, N=1,000 US adults age 18+, +/- 3.3%.

Canonical question URL: [https://reports.verasight.io/r/spsp26#q-2.7](https://reports.verasight.io/r/spsp26#q-2.7)