# Many expect Black leadership behind products marketed to Black consumers

Canonical page: https://data.verasight.io/culture/many-expect-black-leadership-behind-products-marketed-to-black-consumers/

> Indexed question in Culture.

## Reading

A plurality of Americans (46%), though not a majority, expect the leadership of a company to be Black when it heavily markets a product to Black consumers, including 13% who strongly agree.

About three-in-ten (30%) disagree, while 23% are neutral, according to a Verasight survey conducted May 11, 2026.

## Topline

Please indicate the extent to which you agree or disagree with the following statement: If a product is heavily marketed to Black consumers, I expect the company's leadership to be Black.

Many expect Black leadership behind products marketed to Black consumers.

Net findings combine adjacent response options from the same scale.

- Netural: 23.4%
- Somewhat agree: 17.0%
- Slightly agree: 15.8%
- Strongly disagree: 13.6%
- Strongly agree: 13.3%
- Somewhat disagree: 9.8%
- Slightly disagree: 7.2%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: US adults age 18+
- Field dates: 2026-05-11 → 2026-05-11
- Base (unweighted): 1,000
- Margin of error: +/- 3.3%
- Module: daily_life
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://reports.verasight.io/r/spsp26#q-2.11](https://reports.verasight.io/r/spsp26#q-2.11)

## Citation

Verasight SPSP Omnibus Survey #2026-045, fielded May 11-11, 2026, N=1,000 US adults age 18+, +/- 3.3%.

Canonical question URL: [https://reports.verasight.io/r/spsp26#q-2.11](https://reports.verasight.io/r/spsp26#q-2.11)