# Many find it inauthentic when a company markets to Black consumers without Black leaders

Canonical page: https://data.verasight.io/culture/many-find-it-inauthentic-when-a-company-markets-to-black-consumers-without-black-leaders/

> Indexed question in Culture.

## Reading

About 40% of Americans agree that a company marketing to Black consumers without Black leadership would seem inauthentic to them, including 12% who strongly agree, according to a May 2026 Verasight survey.

A similar share, 37%, disagree, and 22% are neutral.

## Topline

Please indicate the extent to which you agree or disagree with the following statement: A company that markets to Black consumers but is not led by Black leadership would seem inauthentic to me.

Many find it inauthentic when a company markets to Black consumers without Black leaders.

Net findings combine adjacent response options from the same scale.

- Neutral: 22.4%
- Slightly agree: 15.2%
- Strongly disagree: 14.2%
- Somewhat agree: 13.6%
- Somewhat disagree: 11.6%
- Strongly agree: 11.5%
- Slightly disagree: 11.5%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: US adults age 18+
- Field dates: 2026-05-11 → 2026-05-11
- Base (unweighted): 1,000
- Margin of error: +/- 3.3%
- Module: daily_life
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://reports.verasight.io/r/spsp26#q-2.8](https://reports.verasight.io/r/spsp26#q-2.8)

## Citation

Verasight SPSP Omnibus Survey #2026-045, fielded May 11-11, 2026, N=1,000 US adults age 18+, +/- 3.3%.

Canonical question URL: [https://reports.verasight.io/r/spsp26#q-2.8](https://reports.verasight.io/r/spsp26#q-2.8)