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Eight-in-ten Americans rate their data literacy as good or better

Nov 14–20, 2025 · n = 1,000 · MoE ±3.2%Source report ↗

Core finding

In a Verasight survey of 1,000 U.S. adults conducted Nov. 14 to 20, 2025, 78% of Americans rated their own data literacy as good or better. This includes 27% who said good, 34% who said very good, and 17% who said excellent.

About one in seven rated their data literacy as fair (13%), and 9% rated it as poor.

Topline scale

78% of Americans rate their own data literacy as good or better.

How would you rate your own data literacy?

Very Good
33.8%
Good
27.5%
Excellent; use and analyze data every day to inform my work and personal life.
17.4%
Fair
12.6%
Poor; I never use or analyze data in my day-to-day life
8.7%

n = 1,000 · Nov 14–20, 2025 · MoE ±3.2%

Net findings combine adjacent response options from the same scale.
Source report · Verasight APHA Omnibus Survey #2025-148 ↗

Methodology

Full methodology →
ModeVerasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
PopulationUS adults age 18+
Field datesNov 14–20, 2025
Base (unweighted)1,000
Margin of error±3.2%
ModuleModule 3
SponsorVerasight
Weight variableweight
Weighting targetsage, race/ethnicity, sex, income, education, region, metropolitan status

Sources

  1. 01

    How would you rate your own data literacy?

    reports.verasight.io/r/verasight-apha-2025

Cite this question

Verasight APHA Omnibus Survey #2025-148, fielded November 14-20, 2025, N=1,000 US adults age 18+, +/- 3.2%.

https://reports.verasight.io/r/verasight-apha-2025#data-literacy-levels