# Most Americans know "naturally flavored" can still mean heavily processed

Canonical page: https://data.verasight.io/culture/most-americans-know-naturally-flavored-can-still-mean-heavily-processed/

> Indexed question in Culture.

## Reading

Nearly half of Americans (46%) think a "naturally flavored" label means a product's flavoring is derived from natural products but may be highly processed, according to a May 2024 Verasight survey.

About a quarter (27%) take the label to mean the flavoring ingredients are minimally processed, and 19% say the phrase communicates nothing about the ingredients at all. The remaining 8% don't know or give another answer.

## Topline

Please imagine that you are going grocery shopping and see on a food label that a product is “naturally flavored.” Which of the following best describes what you believe the label “naturally flavored” is communicating about what ingredients are used to flavor this product?

Most Americans know "naturally flavored" can still mean heavily processed.

- The product is flavored with ingredients that are derived from natural products but may be highly processed: 45.6%
- The product is flavored with minimally processed ingredients: 26.9%
- The phrase “naturally flavored” does not communicate anything about the ingredients used to flavor the product: 19.5%
- Don’t know: 7.4%
- Other: 0.6%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: US adults age 18+
- Field dates: 2024-05-22 → 2024-05-24
- Base (unweighted): 1,000
- Margin of error: +/- 3.3%
- Module: Verasight AAPOR Omnibus Survey #2024-054
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://verasight-aapor-2024.tiiny.co#interpretations-of-naturally-flavored](https://verasight-aapor-2024.tiiny.co#interpretations-of-naturally-flavored)

## Citation

Verasight AAPOR Omnibus Survey #2024-054, fielded May 22-24, 2024, N=1,000 US adults age 18+, +/- 3.3%.

Canonical question URL: [https://verasight-aapor-2024.tiiny.co#interpretations-of-naturally-flavored](https://verasight-aapor-2024.tiiny.co#interpretations-of-naturally-flavored)