# Most Americans made a purchase in the past week

Canonical page: https://data.verasight.io/culture/most-americans-made-a-purchase-in-the-past-week/

> Indexed question in Culture.

## Reading

Most Americans did some shopping in the past week, and the most widespread act was the sale itself: 80% say they completed a purchase, according to a December 2025 Verasight survey.

Two-thirds (66%) looked for the best prices or deals, and about half (52%) explored product options before deciding. Smaller shares gathered reviews and recommendations (40%), basic product facts (36%) or shopping inspiration (26%), while just 6% did none of these things.

## Topline

Over the last week, which of the following shopping-related activities, if any, did you do?

Most Americans made a purchase in the past week.

Respondents could select more than one option, so shares may sum to more than 100%.

- Complete a purchase: 79.6%
- Find the best prices/deals: 66.5%
- Explore product options, research and decide: 51.7%
- Get reviews, recommendations and/or advice: 39.9%
- Get basic product facts or shopping info: 36.1%
- Get shopping inspiration or ideas: 26.3%
- None of the above: 6.1%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: US adults age 18+
- Field dates: 2025-12-03 → 2025-12-08
- Base (unweighted): 1,000
- Margin of error: +/- 3.2%
- Module: tech_behavior
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://reports.verasight.io/r/verasight-human-v-synthetic#shopping-activities-in-the-past-week](https://reports.verasight.io/r/verasight-human-v-synthetic#shopping-activities-in-the-past-week)

## Citation

Verasight Human/LLM Comparison Survey #2025-172, fielded December 3-8, 2025, N=1,000 US adults age 18+, +/- 3.2%.

Canonical question URL: [https://reports.verasight.io/r/verasight-human-v-synthetic#shopping-activities-in-the-past-week](https://reports.verasight.io/r/verasight-human-v-synthetic#shopping-activities-in-the-past-week)