Most Americans think their local news is doing fine financially
Core finding
Most Americans (70%) see the local news in their area as financially healthy, saying it is doing just fine, according to a Verasight survey of 1,000 U.S. adults conducted in October 2024.
The other 30% say their local news is struggling to survive financially.
Topline distribution
Most Americans think their local news is doing fine financially.
Which of the following is closest to your views on the current state of the local media in your area?
n = 1,000 · Oct 1–11, 2024 · MoE ±3.4%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | Oct 1–11, 2024 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.4% |
| Module | media_fin |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-apsa-2024.tiiny.co
Which of the following is closest to your views on the current state of the local media in your area?
Cite this question
Verasight APSA Omnibus Survey #2024-103, fielded October 1-11, 2024, N=1,000 US adults age 18+, +/- 3.4%.