# Most Americans think their local news is doing fine financially

Canonical page: https://data.verasight.io/culture/most-americans-think-their-local-news-is-doing-fine-financially/

> Indexed question in Culture.

## Reading

Most Americans (70%) see the local news in their area as financially healthy, saying it is doing just fine, according to a Verasight survey of 1,000 U.S. adults conducted in October 2024.

The other 30% say their local news is struggling to survive financially.

## Topline

Which of the following is closest to your views on the current state of the local media in your area?

Most Americans think their local news is doing fine financially.

- Local news is doing just fine financially.: 70.3%
- My local news is struggling to survive financially.: 29.7%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: US adults age 18+
- Field dates: 2024-10-01 → 2024-10-11
- Base (unweighted): 1,000
- Margin of error: +/- 3.4%
- Module: media_fin
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://verasight-apsa-2024.tiiny.co#local-media-finances](https://verasight-apsa-2024.tiiny.co#local-media-finances)

## Citation

Verasight APSA Omnibus Survey #2024-103, fielded October 1-11, 2024, N=1,000 US adults age 18+, +/- 3.4%.

Canonical question URL: [https://verasight-apsa-2024.tiiny.co#local-media-finances](https://verasight-apsa-2024.tiiny.co#local-media-finances)