Most call TikTok and Instagram addictive, at least for some
Core finding
In a Verasight survey conducted Oct. 1-11, 2024, a majority of Americans (55%) say apps like TikTok and Instagram are addictive for some people.
Another 24% call them addictive for all users, and 12% say they hook only the undisciplined. Few reject the idea outright: 5% say the apps are not addictive, and 4% aren't sure.
Topline distribution
Most call TikTok and Instagram addictive, at least for some.
Do you agree with the following statement? “Apps like TikTok and Instagram are addictive.”
n = 1,000 · Oct 1–11, 2024 · MoE ±3.4%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | Oct 1–11, 2024 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.4% |
| Module | media_fin |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-apsa-2024.tiiny.co
Do you agree with the following statement? “Apps like TikTok and Instagram are addictive.”
Cite this question
Verasight APSA Omnibus Survey #2024-103, fielded October 1-11, 2024, N=1,000 US adults age 18+, +/- 3.4%.