# Fewer than four in ten look for their own identity in the influencers they follow

Canonical page: https://data.verasight.io/culture/most-social-media-users-dont-need-influencers-to-mirror-their-identity/

> Indexed question in Culture.

## Reading

Nearly four-in-ten Americans (37%) agree it is important that the creators and influencers they follow reflect their own lifestyle and identity, with 8% agreeing strongly. Another 15% disagree and 20% take neither side, according to a June 2025 Verasight survey.

The rest fall outside the premise: about a quarter (24%) use social media but do not follow influencers, and 3% do not use social media at all.

## Topline

It is important to me that the content creators and influencers I follow represent my lifestyle and identity.

Fewer than four in ten look for their own identity in the influencers they follow.

Net findings combine adjacent response options from the same scale.

- I use social media but don't follow influencers: 24.0%
- Neither agree nor disagree: 20.4%
- Somewhat agree: 16.3%
- Agree: 12.6%
- Strongly agree: 8.2%
- Somewhat disagree: 5.7%
- Disagree: 5.7%
- Strongly disagree: 4.0%
- I don't use social media: 3.1%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: US adults age 18+
- Field dates: 2025-06-25 → 2025-06-30
- Base (unweighted): 1,000
- Margin of error: +/- 3.8%
- Module: ICA Conference Omnibus Survey #2025-058
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://verasight-ica-2025.tiiny.co#alignment-of-influencers-with-personal-lifestyle-and-identity](https://verasight-ica-2025.tiiny.co#alignment-of-influencers-with-personal-lifestyle-and-identity)

## Citation

ICA Conference Omnibus Survey #2025-058, fielded June 25-30, 2025, N=1,000 US adults age 18+, +/- 3.8%.

Canonical question URL: [https://verasight-ica-2025.tiiny.co#alignment-of-influencers-with-personal-lifestyle-and-identity](https://verasight-ica-2025.tiiny.co#alignment-of-influencers-with-personal-lifestyle-and-identity)