Report · Culture

One-third of Americans feel positive about media representation

Reading

In a Verasight survey of 1,000 U.S. adults conducted Feb. 28 to March 6, 2025, 35% of Americans said they feel positive about the portrayal of media characters who look like them, while 18% said they feel negative.

Nearly half said they feel neutral (47%). Positive views break down as 15% somewhat positive, 16% positive, and 4% extremely positive; negative views as 9% somewhat negative, 6% negative, and 3% extremely negative.

Topline

response scale

Topline scale

35% of Americans feel positive about portrayals of characters who look like them; 18% feel negative.

How do you feel about the portrayal of media characters that look like you?

  • Neutral 47.2%
  • Positive 15.6%
  • Somewhat positive 15.3%
  • Somewhat negative 8.8%
  • Negative 5.7%
  • Extremely positive 4.3%
  • Extremely negative 3.1%

2025 · base n 1,000 · +/- 3.5%

identity

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Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2025-02-28 → 2025-03-06
Base (unweighted)
1,000
Margin of error
+/- 3.5%
Module
identity

Source

Citation

Verasight SPSP Omnibus Survey #2025-010, fielded February 28-March 6, 2025, N=1,000 United States adults, +/- 3.5%.

https://verasight-spsp-2025.tiiny.co

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. When a wave report is published, its field dates, sample sizes, and module breakdown are listed in that report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
The canonical report hub is reports.verasight.io. Verified legacy reports remain on their original hosts, and unpublished reports are marked pending.
Transparency
Verasight is a member of the American Association for Public Opinion Research Transparency Initiative.

The canonical report hub is reports.verasight.io; older reports may remain on verified legacy hosts.