One-third of Americans feel positive about media representation
Core finding
In a Verasight survey of 1,000 U.S. adults conducted Feb. 28 to March 6, 2025, 35% of Americans said they feel positive about the portrayal of media characters who look like them, while 18% said they feel negative.
Nearly half said they feel neutral (47%). Positive views break down as 15% somewhat positive, 16% positive, and 4% extremely positive; negative views as 9% somewhat negative, 6% negative, and 3% extremely negative.
Topline scale
35% of Americans feel positive about portrayals of characters who look like them; 18% feel negative.
How do you feel about the portrayal of media characters that look like you?
n = 1,000 · Feb 28 – Mar 6, 2025 · MoE ±3.5%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | United States adults |
| Field dates | Feb 28 – Mar 6, 2025 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.5% |
| Module | identity |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-spsp-2025.tiiny.co
How do you feel about the portrayal of media characters that look like you?
Cite this question
Verasight SPSP Omnibus Survey #2025-010, fielded February 28-March 6, 2025, N=1,000 United States adults, +/- 3.5%.