# One-third of Americans feel positive about media representation

Canonical page: https://data.verasight.io/culture/one-third-of-americans-feel-positive-about-media-representation/

> Indexed question in Culture.

## Reading

In a Verasight survey of 1,000 U.S. adults conducted Feb. 28 to March 6, 2025, 35% of Americans said they feel positive about the portrayal of media characters who look like them, while 18% said they feel negative.

Nearly half said they feel neutral (47%). Positive views break down as 15% somewhat positive, 16% positive, and 4% extremely positive; negative views as 9% somewhat negative, 6% negative, and 3% extremely negative.

## Topline

How do you feel about the portrayal of media characters that look like you?

35% of Americans feel positive about portrayals of characters who look like them; 18% feel negative.

Net findings combine adjacent response options from the same scale.

- Neutral: 47.2%
- Positive: 15.6%
- Somewhat positive: 15.3%
- Somewhat negative: 8.8%
- Negative: 5.7%
- Extremely positive: 4.3%
- Extremely negative: 3.1%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: United States adults
- Field dates: 2025-02-28 → 2025-03-06
- Base (unweighted): 1,000
- Margin of error: +/- 3.5%
- Module: identity
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://verasight-spsp-2025.tiiny.co#perceptions-of-media-representation-of-individuals-like-you-variable-identity_6](https://verasight-spsp-2025.tiiny.co#perceptions-of-media-representation-of-individuals-like-you-variable-identity_6)

## Citation

Verasight SPSP Omnibus Survey #2025-010, fielded February 28-March 6, 2025, N=1,000 United States adults, +/- 3.5%.

Canonical question URL: [https://verasight-spsp-2025.tiiny.co#perceptions-of-media-representation-of-individuals-like-you-variable-identity_6](https://verasight-spsp-2025.tiiny.co#perceptions-of-media-representation-of-individuals-like-you-variable-identity_6)