Report · Culture
People assume rivals share their motivation
Reading
In a Verasight survey of 526 U.S. adults conducted May 11, 2026, nearly two-thirds (63%) say they assume a rival is about as motivated as they are when competing for the same goal, including 9% who strongly agree.
About one-in-five (21%) are neutral, while 16% disagree, including 3% who strongly disagree.
Topline
Topline scale
People assume rivals share their motivation.
When competing with someone for the same opportunity or goal, I tend to assume my competitor is about as motivated as I am.
- Agree 28.3%
- Somewhat agree 25.6%
- Neither 21.2%
- Strongly agree 8.9%
- Somewhat disagree 6.7%
- Disagree 5.8%
- Strongly disagree 3.4%
identity
View sourceMethodology
Full methodology- Mode
- Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Field dates
- 2026-05-11 → 2026-05-11
- Base (unweighted)
- 526
- Margin of error
- +/- 4.6%
- Module
- identity
Source
Citation
Verasight SPSP Omnibus Survey #2026-045, fielded May 11-11, 2026, N=526 US adults age 18+, +/- 4.6%.