Romantic-partner similarity matters to eight-in-ten Americans
Core finding
In a Verasight survey of 526 U.S. adults conducted in May 2026, 82% of Americans said similarity in a romantic partner is at least moderately important. This includes 40% who said moderately important, 32% who said very important, and 10% who said extremely important.
Another 14% said it is slightly important. About 4% said it is not important at all.
Topline scale
82% of Americans say similarity in a romantic partner is at least moderately important.
How important is similarity in a romantic relationship partner?
n = 526 · May 11, 2026 · MoE ±4.6%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | May 11, 2026 |
| Base (unweighted) | 526 |
| Margin of error | ±4.6% |
| Module | identity |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- reports.verasight.io/r/spsp26
How important is similarity in a romantic relationship partner?
Cite this question
Verasight SPSP Omnibus Survey #2026-045, fielded May 11-11, 2026, N=526 US adults age 18+, +/- 4.6%.