Taste is the biggest hurdle to going vegan
Core finding
Nearly half of Americans (47%) say that if they switched to a fully plant-based diet, the hardest part would be missing the taste of animal products such as meat, cheese, milk, and eggs, according to a May 2026 Verasight survey of 1,000 U.S. adults.
No other obstacle comes close: 13% think it would be hard to get the right nutrition, 12% that it would be too expensive, 9% that eating with friends and family would be hard, 8% that it would be too much work, and 7% that it would go against their identity or culture. Just 4% say they already eat a fully plant-based diet.
Topline distribution
Taste is the biggest hurdle to going vegan.
If you were to transition to a fully plant-based (vegan) diet, what would be the hardest thing about making this change?
n = 1,000 · May 11, 2026 · MoE ±3.3%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | May 11, 2026 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.3% |
| Module | identity |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- reports.verasight.io/r/spsp26
If you were to transition to a fully plant-based (vegan) diet, what would be the hardest thing about making this change?
Cite this question
Verasight SPSP Omnibus Survey #2026-045, fielded May 11-11, 2026, N=1,000 US adults age 18+, +/- 3.3%.