Report · Culture

The holidays were what Americans looked forward to most in late 2025

Reading

In a Verasight survey of 1,000 U.S. adults conducted Aug. 1 to 6, 2025, 44% of Americans said the holiday season was what they were most excited about in the second half of 2025.

Another 21% said they did not care and were ready for 2026, while 18% chose Thanksgiving and 18% chose Halloween.

Topline

single choice

Topline distribution

44% of Americans were most excited for the holiday season in the second half of 2025.

What are you most excited about the second half of 2025?

  • Holiday Season 44.1%
  • Don't care. Take me to 2026. 20.6%
  • Halloween 17.8%
  • Thanksgiving 17.6%

2025 · base n 1,000 · +/- 3.2%

A

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Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2025-08-01 → 2025-08-06
Base (unweighted)
1,000
Margin of error
+/- 3.2%
Module
A

Source

Citation

Verasight Quirks Omnibus Survey, fielded August 1-6, 2025, N=1,000 United States adults, +/- 3.2%.

https://verasight-quirks-2025.tiiny.co

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. When a wave report is published, its field dates, sample sizes, and module breakdown are listed in that report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
The canonical report hub is reports.verasight.io. Verified legacy reports remain on their original hosts, and unpublished reports are marked pending.
Transparency
Verasight is a member of the American Association for Public Opinion Research Transparency Initiative.

The canonical report hub is reports.verasight.io; older reports may remain on verified legacy hosts.