Report · Culture

The seasons rarely shape how Americans see themselves

Reading

Three-in-ten Americans (31%) say their preferences for certain seasons, temperatures, or climates do not show up at all in how they identify themselves to other people, a May 2026 Verasight survey finds.

Another 30% say those preferences do show up at least somewhat, including 11% who say they definitely do. The rest say maybe (29%) or are not sure (10%).

Topline

single choice

Topline distribution

The seasons rarely shape how Americans see themselves.

Do your preferences for certain seasons, temperatures, or climates show up in how you identify yourself to other people?

  • No, no at all 31.1%
  • Maybe 29.4%
  • Yes, somewhat 18.9%
  • Yes, definitely 10.7%
  • Not sure 9.9%

2026 · base n 526 · +/- 4.6%

identity

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Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2026-05-11 → 2026-05-11
Base (unweighted)
526
Margin of error
+/- 4.6%
Module
identity

Source

Citation

Verasight SPSP Omnibus Survey #2026-045, fielded May 11-11, 2026, N=526 US adults age 18+, +/- 4.6%.

https://reports.verasight.io/r/spsp26

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. When a wave report is published, its field dates, sample sizes, and module breakdown are listed in that report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
The canonical report hub is reports.verasight.io. Verified legacy reports remain on their original hosts, and unpublished reports are marked pending.
Transparency
Verasight is a member of the American Association for Public Opinion Research Transparency Initiative.

The canonical report hub is reports.verasight.io; older reports may remain on verified legacy hosts.