Report · Culture

Thin Mints are Americans' favorite Girl Scout cookie

Reading

Thin Mints outdraw every other Girl Scout cookie: 43% of Americans name them a favorite, according to a May 2023 Verasight survey.

Samoas/Caramel deLites are close behind at 38% and Tagalongs/Peanut Butter Patties draw 29%, while Trefoils finish last at 7%.

Topline

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Selected responses

Thin Mints are Americans' favorite Girl Scout cookie.

Which is your favorite Girl Scout cookie?

  • Thin Mints 43.2%
  • Samoas/Caramel deLites 38.3%
  • Tagalongs/Peanut Butter Patties 29.1%
  • Trefoils 7.4%

2023 · base n 1,000 · +/- 3.3%

AAPOR 2023 Omnibus Survey #2023-036

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Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2023-05-16 → 2023-05-17
Base (unweighted)
1,000
Margin of error
+/- 3.3%
Module
AAPOR 2023 Omnibus Survey #2023-036

Source

Citation

AAPOR 2023 Omnibus Survey #2023-036, fielded May 16-17, 2023, N=1,000 United States adults, +/- 3.3%.

https://verasight-aapor-2023.tiiny.co

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. When a wave report is published, its field dates, sample sizes, and module breakdown are listed in that report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
The canonical report hub is reports.verasight.io. Verified legacy reports remain on their original hosts, and unpublished reports are marked pending.
Transparency
Verasight is a member of the American Association for Public Opinion Research Transparency Initiative.

The canonical report hub is reports.verasight.io; older reports may remain on verified legacy hosts.