Report · Culture

Thinking about nature is nearly universal

Reading

In a Verasight survey of 1,000 U.S. adults conducted in November 2025, 93% of Americans said they think about nature at least sometimes. Including 37% who said sometimes, 38% who said often, and 17% who said always.

Another 7% said they rarely or never think about nature.

Topline

single choice

Topline distribution

93% of Americans say they think about nature at least sometimes.

How often do you think about nature?

  • Often 38.1%
  • Sometimes 37.4%
  • Always 17.4%
  • Rarely 5.6%
  • Never 1.5%

2025 · base n 1,000 · +/- 3.2%

Module 3

View source

Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2025-11-14 → 2025-11-20
Base (unweighted)
1,000
Margin of error
+/- 3.2%
Module
Module 3

Source

  • 01
    Thinking about nature is nearly universalreports.verasight.io/reports/verasight-apha-omnibus-survey-2025-148

Citation

Verasight APHA Omnibus Survey #2025-148, fielded November 14-20, 2025, N=1,000 US adults age 18+, +/- 3.2%.

https://reports.verasight.io/reports/verasight-apha-omnibus-survey-2025-148#how-often-do-you-think-about-nature

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. Each wave's specific field dates, sample sizes, and module breakdown are listed in that wave's report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
Every wave is published as a standalone report at verasight.io/reports with full instrument and methodology.
Transparency
AAPOR transparency standards.

Wave-specific methodology, full weighting variable lists, and verbatim instrument text live in each report at verasight.io/reports.