# To persuade people online, Americans prefer a standard post

Canonical page: https://data.verasight.io/culture/to-persuade-people-online-americans-prefer-a-standard-post/

> Indexed question in Culture.

## Reading

To win over an audience online, more Americans favor a standard post, a paragraph of text with a photo or video attached, than any other format (36%), according to an April 2024 Verasight survey.

Short-form video such as a TikTok or Reel is the next choice at 18%, ahead of a hashtagged photo or video spread across platforms (15%) and a long YouTube explainer (12%). About one-in-ten (11%) would avoid short formats entirely in favor of a long one, and the fewest would start a newsletter (8%).

## Topline

If you were to post content online on a subject that matters to you (be it art, politics, music, etc.) what format would you choose to convince and get an audience?

To persuade people online, Americans prefer a standard post.

- A standard post with text plus photo or video: 35.9%
- A short format like TikTok or Reels: 18.2%
- A photo or video with a few hashtags: 14.9%
- A longer YouTube video: 11.6%
- A long format instead of TikTok or Reels: 11.2%
- A newsletter: 8.3%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: US adults age 18+
- Field dates: 2024-04-10 → 2024-04-15
- Base (unweighted): 1,000
- Margin of error: +/- 3.5%
- Module: 2
- Sponsor: Verasight
- Weight variable: module-specific weights: weight_m1 for module 1, weight_m2 for module 2
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://verasight-mpsa-2024.tiiny.co#preferred-content-format-for-online-engagement](https://verasight-mpsa-2024.tiiny.co#preferred-content-format-for-online-engagement)

## Citation

Verasight MPSA Omnibus Survey #2024-037, fielded April 10-15, 2024, N=1,000 US adults age 18+, +/- 3.5%.

Canonical question URL: [https://verasight-mpsa-2024.tiiny.co#preferred-content-format-for-online-engagement](https://verasight-mpsa-2024.tiiny.co#preferred-content-format-for-online-engagement)