# Two-thirds expect to use social media about as much next year

Canonical page: https://data.verasight.io/culture/two-thirds-expect-to-use-social-media-about-as-much-next-year/

> Indexed question in Culture.

## Reading

In a Verasight survey conducted Dec. 22, 2025 to Jan. 5, 2026, roughly two-thirds of Americans (65%) expect to use social media about as much in 2026 as they did the year before.

A smaller share expects to cut back (17%), while fewer expect to use it more (14%); just 3% do not plan to use social media at all.

## Topline

Compared to 2025, do you expect to do each of the following activities more or less in 2026? Item: Use social media

Two-thirds expect to use social media about as much next year.

- About the Same: 65.4%
- Less: 17.2%
- More: 14.0%
- I do not plan to do this activity: 3.4%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: United States adults
- Field dates: 2025-12-22 → 2026-01-05
- Base (unweighted): 1,000
- Margin of error: +/- 3.1%
- Module: predictions
- Sponsor: Verasight
- Weight variable: weight for AI and predictions questions; weight_popculture for pop culture questions
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://reports.verasight.io/r/2026-predictions#changes-in-activity-levels](https://reports.verasight.io/r/2026-predictions#changes-in-activity-levels)

## Citation

2026 Predictions Survey #2025-183, fielded December 22, 2025-January 5, 2026, N=1,000 United States adults, +/- 3.1%.

Canonical question URL: [https://reports.verasight.io/r/2026-predictions#changes-in-activity-levels](https://reports.verasight.io/r/2026-predictions#changes-in-activity-levels)