Report · Culture

Two-thirds say no celebrity endorsement would sway their vote

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Two-thirds of Americans (66%) say no celebrity on the list would move their vote, even with a candidate endorsement, according to a May 2024 Verasight survey.

The named celebrities move far fewer: Dolly Parton draws the most at 14%, while Lebron James, Dwayne “The Rock” Johnson and Taylor Swift are each named by about one-in-eight (12%).

Topline

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Selected responses

Two-thirds say no celebrity endorsement would sway their vote.

Imagine that each of the following celebrities endorsed a political candidate. For each celebrity, please indicate whether their endorsement would influence your vote

  • None of the above 66.5%
  • Dolly Parton 14.5%
  • Lebron James 12.1%
  • Dwayne “The Rock” Johnson 12.0%
  • Taylor Swift 11.6%

2024 · base n 1,000 · +/- 3.3%

Verasight AAPOR Omnibus Survey #2024-054

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Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2024-05-22 → 2024-05-24
Base (unweighted)
1,000
Margin of error
+/- 3.3%
Module
Verasight AAPOR Omnibus Survey #2024-054

Source

Citation

Verasight AAPOR Omnibus Survey #2024-054, fielded May 22-24, 2024, N=1,000 US adults age 18+, +/- 3.3%.

https://verasight-aapor-2024.tiiny.co

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. When a wave report is published, its field dates, sample sizes, and module breakdown are listed in that report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
The canonical report hub is reports.verasight.io. Verified legacy reports remain on their original hosts, and unpublished reports are marked pending.
Transparency
Verasight is a member of the American Association for Public Opinion Research Transparency Initiative.

The canonical report hub is reports.verasight.io; older reports may remain on verified legacy hosts.