Two-thirds say no celebrity endorsement would sway their vote
Core finding
Two-thirds of Americans (66%) say no celebrity on the list would move their vote, even with a candidate endorsement, according to a May 2024 Verasight survey.
The named celebrities move far fewer: Dolly Parton draws the most at 14%, while Lebron James, Dwayne “The Rock” Johnson and Taylor Swift are each named by about one-in-eight (12%).
Selected responses
Two-thirds say no celebrity endorsement would sway their vote.
Imagine that each of the following celebrities endorsed a political candidate. For each celebrity, please indicate whether their endorsement would influence your vote
n = 1,000 · May 22–24, 2024 · MoE ±3.3%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | May 22–24, 2024 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.3% |
| Module | Verasight AAPOR Omnibus Survey #2024-054 |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-aapor-2024.tiiny.co
Imagine that each of the following celebrities endorsed a political candidate. For each celebrity, please indicate whether their endorsement would influence your vote
Cite this question
Verasight AAPOR Omnibus Survey #2024-054, fielded May 22-24, 2024, N=1,000 US adults age 18+, +/- 3.3%.