# Two-thirds say no celebrity endorsement would sway their vote

Canonical page: https://data.verasight.io/culture/two-thirds-say-no-celebrity-endorsement-would-sway-their-vote/

> Indexed question in Culture.

## Reading

Two-thirds of Americans (66%) say no celebrity on the list would move their vote, even with a candidate endorsement, according to a May 2024 Verasight survey.

The named celebrities move far fewer: Dolly Parton draws the most at 14%, while Lebron James, Dwayne “The Rock” Johnson and Taylor Swift are each named by about one-in-eight (12%).

## Topline

Imagine that each of the following celebrities endorsed a political candidate. For each celebrity, please indicate whether their endorsement would influence your vote

Two-thirds say no celebrity endorsement would sway their vote.

Respondents could select more than one option, so shares may sum to more than 100%.

- None of the above: 66.5%
- Dolly Parton: 14.5%
- Lebron James: 12.1%
- Dwayne “The Rock” Johnson: 12.0%
- Taylor Swift: 11.6%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: US adults age 18+
- Field dates: 2024-05-22 → 2024-05-24
- Base (unweighted): 1,000
- Margin of error: +/- 3.3%
- Module: Verasight AAPOR Omnibus Survey #2024-054
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://verasight-aapor-2024.tiiny.co#celebrity-endorsements-and-voting-influence](https://verasight-aapor-2024.tiiny.co#celebrity-endorsements-and-voting-influence)

## Citation

Verasight AAPOR Omnibus Survey #2024-054, fielded May 22-24, 2024, N=1,000 US adults age 18+, +/- 3.3%.

Canonical question URL: [https://verasight-aapor-2024.tiiny.co#celebrity-endorsements-and-voting-influence](https://verasight-aapor-2024.tiiny.co#celebrity-endorsements-and-voting-influence)