Vodka beats tequila and bourbon at the bar
Core finding
Verasight surveyed 1,000 U.S. adults from August 13 to 18, 2026. Vodka is the usual bar order for 29.7% of Americans, ahead of tequila (23.4%) and bourbon (18.6%). Another 40.5% don't drink liquor.
Scotch accounts for 7.9% and rye for 3.0%. Respondents could name more than one liquor, and the list did not include gin or rum.
Selected responses
Vodka beats tequila and bourbon at the bar.
What type of liquor do you usually steer towards when ordering at a bar?
n = 1,000 · Aug 13–18, 2026 · MoE ±3.2%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | Aug 13–18, 2026 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.2% |
| Module | Verasight JSM and Quirk's Omnibus Survey |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- reports.verasight.io/r/jsm-quirks-2026
What type of liquor do you usually steer towards when ordering at a bar?
Cite this question
JSM and Quirk's Omnibus Survey, fielded August 13-18, 2026, N=1,000 US adults age 18+, +/- 3.2%.