# Vodka beats tequila and bourbon at the bar

Canonical page: https://data.verasight.io/culture/vodka-beats-tequila-and-bourbon-at-the-bar/

> Indexed question in Culture.

## Reading

Verasight surveyed 1,000 U.S. adults from August 13 to 18, 2026. Vodka is the usual bar order for 29.7% of Americans, ahead of tequila (23.4%) and bourbon (18.6%). Another 40.5% don't drink liquor.

Scotch accounts for 7.9% and rye for 3.0%. Respondents could name more than one liquor, and the list did not include gin or rum.

## Topline

What type of liquor do you usually steer towards when ordering at a bar?

Vodka beats tequila and bourbon at the bar.

Respondents could select more than one option, so shares may sum to more than 100%.

- I don't drink liquor: 40.5%
- Vodka: 29.7%
- Tequila: 23.4%
- Bourbon: 18.6%
- Scotch: 7.9%
- Rye: 3.0%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: US adults age 18+
- Field dates: 2026-08-13 → 2026-08-18
- Base (unweighted): 1,000
- Margin of error: +/- 3.2%
- Module: Verasight JSM and Quirk's Omnibus Survey
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://reports.verasight.io/r/jsm-quirks-2026#q-7](https://reports.verasight.io/r/jsm-quirks-2026#q-7)

## Citation

JSM and Quirk's Omnibus Survey, fielded August 13-18, 2026, N=1,000 US adults age 18+, +/- 3.2%.

Canonical question URL: [https://reports.verasight.io/r/jsm-quirks-2026#q-7](https://reports.verasight.io/r/jsm-quirks-2026#q-7)