When it sways a vote at all, being a mother helps female candidates more than it hurts
Core finding
A narrow majority of Americans (53%) say they are not sure whether a female candidate's being a mother would make them more or less likely to vote for her, according to a January 2024 Verasight survey of 3,000 U.S. adults.
Far more lean toward her than away: 40% of adults say it makes them at least somewhat more likely to vote for her, including 13% much more likely, against just 7% who are less likely, only 2% strongly so.
Topline distribution
When it sways a vote at all, being a mother helps female candidates more than it hurts.
If a female candidate for elected office was a mother, would that make you more or less likely to vote for her?
n = 1,000 · Jan 18–24, 2024 · MoE ±3.5%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | United States adults |
| Field dates | Jan 18–24, 2024 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.5% |
| Module | Verasight Interdisciplinary Omnibus Survey #2024-006 |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- www.verasight.io/post/verasights-supports-academic-and-nonprofit-researchers
If a female candidate for elected office was a mother, would that make you more or less likely to vote for her?
Cite this question
Verasight Interdisciplinary Omnibus Survey #2024-006, fielded January 18-24, 2024, N=1,000 United States adults, +/- 3.5%.