Report · Health

For many Americans, MAHA hasn't changed how much they trust food and healthcare

Reading

About four-in-ten Americans (40%) say the Make America Healthy Again movement has not shifted their trust in U.S. food, beverages or healthcare, and another 20% say they are not familiar with MAHA, according to a Verasight survey conducted Aug. 1-6, 2025.

Reported change tilts slightly negative: 22% say their trust decreased, including 13% who say it greatly decreased, while 18% say it increased, including 8% who say it greatly increased.

Topline

single choice

Topline distribution

For many Americans, MAHA hasn't changed how much they trust food and healthcare.

Has the enablement of the MAHA (Make America Healthy Again) movement changed your view on American foods, beverages and healthcare?

  • No Change in Trust 39.6%
  • I'm not familiar with MAHA 20.1%
  • Greatly Decreased Trust 12.7%
  • Increased Trust 10.2%
  • Decreased Trust 9.3%
  • Greatly Increased Trust 8.1%

2025 · base n 1,000 · +/- 3.2%

B

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Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2025-08-01 → 2025-08-06
Base (unweighted)
1,000
Margin of error
+/- 3.2%
Module
B

Source

Citation

Verasight Quirks Omnibus Survey, fielded August 1-6, 2025, N=1,000 United States adults, +/- 3.2%.

https://verasight-quirks-2025.tiiny.co

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. When a wave report is published, its field dates, sample sizes, and module breakdown are listed in that report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
The canonical report hub is reports.verasight.io. Verified legacy reports remain on their original hosts, and unpublished reports are marked pending.
Transparency
Verasight is a member of the American Association for Public Opinion Research Transparency Initiative.

The canonical report hub is reports.verasight.io; older reports may remain on verified legacy hosts.