Report · Health

Four in ten Americans who vape say it is neither important nor unimportant to their friends

Reading

Among American adults who vape, the practice sits as a neutral topic in their friend circles: the most common view, held by 40%, is that vaping is neither important nor unimportant to their friend group, according to a Verasight survey conducted May 16-17, 2023.

More lean toward unimportant than important: 35% say vaping is unimportant to their group, including 25% who call it very unimportant, while 25% say it is important, including 11% who call it very important.

Topline

single choice

Topline distribution

Four in ten Americans who vape say it is neither important nor unimportant to their friends.

How important is vaping to your friend group?

  • Neither important nor unimportant 40.3%
  • Very unimportant 24.5%
  • Somewhat important 13.8%
  • Very important 10.9%
  • Somewhat unimportant 10.4%

2023 · base n 192 · +/- 7.5%

AAPOR 2023 Omnibus Survey #2023-036

View source

Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2023-05-16 → 2023-05-17
Base (unweighted)
192
Margin of error
+/- 7.5%
Module
AAPOR 2023 Omnibus Survey #2023-036

Source

Citation

AAPOR 2023 Omnibus Survey #2023-036, fielded May 16-17, 2023, N=192 United States adults, +/- 7.5%.

https://verasight-aapor-2023.tiiny.co

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. When a wave report is published, its field dates, sample sizes, and module breakdown are listed in that report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
The canonical report hub is reports.verasight.io. Verified legacy reports remain on their original hosts, and unpublished reports are marked pending.
Transparency
Verasight is a member of the American Association for Public Opinion Research Transparency Initiative.

The canonical report hub is reports.verasight.io; older reports may remain on verified legacy hosts.