# Four in ten Americans who vape say it is neither important nor unimportant to their friends

Canonical page: https://data.verasight.io/health/for-most-americans-vaping-isnt-important-to-their-friend-group/

> Indexed question in Health.

## Reading

Among American adults who vape, the practice sits as a neutral topic in their friend circles: the most common view, held by 40%, is that vaping is neither important nor unimportant to their friend group, according to a Verasight survey conducted May 16-17, 2023.

More lean toward unimportant than important: 35% say vaping is unimportant to their group, including 25% who call it very unimportant, while 25% say it is important, including 11% who call it very important.

## Topline

How important is vaping to your friend group?

Four in ten Americans who vape say it is neither important nor unimportant to their friends.

- Neither important nor unimportant: 40.3%
- Very unimportant: 24.5%
- Somewhat important: 13.8%
- Very important: 10.9%
- Somewhat unimportant: 10.4%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: United States adults
- Field dates: 2023-05-16 → 2023-05-17
- Base (unweighted): 192
- Margin of error: +/- 7.5%
- Module: AAPOR 2023 Omnibus Survey #2023-036
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://verasight-aapor-2023.tiiny.co#vaping-importance-for-friend-group](https://verasight-aapor-2023.tiiny.co#vaping-importance-for-friend-group)

## Citation

AAPOR 2023 Omnibus Survey #2023-036, fielded May 16-17, 2023, N=192 United States adults, +/- 7.5%.

Canonical question URL: [https://verasight-aapor-2023.tiiny.co#vaping-importance-for-friend-group](https://verasight-aapor-2023.tiiny.co#vaping-importance-for-friend-group)