Report · Health

How people judge the risks of oral nicotine

Reading

In a Verasight survey of 1,000 U.S. adults conducted May 1 to 4, 2026, 74% of Americans rated oral nicotine products as at least moderately harmful for the average adult.

That includes 31% who rated them extremely harmful, 23% very harmful, and 20% moderately harmful. Another 12% were unsure or had not heard of these products.

Topline

response scale

Topline scale

74% rated oral nicotine products as at least moderately harmful.

Please rate how harmful you believe oral nicotine products (e.g., nicotine pouches such as ZYN, on!, VELO, etc.) are for the average adult.

  • Extremely harmful 30.9%
  • Very harmful 23.2%
  • Moderately harmful 20.2%
  • Unsure / I have not heard of these products 11.8%
  • A little harmful 10.5%
  • Not at all harmful 3.3%

2026 · base n 1,000 · +/- 3.3%

2

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Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2026-05-01 → 2026-05-04
Base (unweighted)
1,000
Margin of error
+/- 3.3%
Module
2

Source

Citation

SBM Omnibus Survey #2026-049, fielded May 1-4, 2026, N=1,000 US adults age 18+, +/- 3.3%.

https://reports.verasight.io/r/sbm-2026

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. When a wave report is published, its field dates, sample sizes, and module breakdown are listed in that report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
The canonical report hub is reports.verasight.io. Verified legacy reports remain on their original hosts, and unpublished reports are marked pending.
Transparency
Verasight is a member of the American Association for Public Opinion Research Transparency Initiative.

The canonical report hub is reports.verasight.io; older reports may remain on verified legacy hosts.