# In personal care, moisture and scent often matter equally

Canonical page: https://data.verasight.io/health/in-personal-care-moisture-and-scent-often-matter-equally/

> Indexed question in Health.

## Reading

Nearly half of Americans (47%) say scent and moisturization matter equally in their personal care routine, more than name either factor on its own, according to a Verasight survey conducted Aug. 1-6, 2025.

Moisturization alone draws 30%, ahead of scent at 11%, while 12% say neither matters to them.

## Topline

In your personal care routine, which factor matters more to you?

In personal care, moisture and scent often matter equally.

- Both are equally important: 47.0%
- Moisturization: 30.0%
- Neither: 12.1%
- Scent: 10.9%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: United States adults
- Field dates: 2025-08-01 → 2025-08-06
- Base (unweighted): 1,000
- Margin of error: +/- 3.2%
- Module: A
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://verasight-quirks-2025.tiiny.co#personal-care-routines](https://verasight-quirks-2025.tiiny.co#personal-care-routines)

## Citation

Verasight Quirks Omnibus Survey, fielded August 1-6, 2025, N=1,000 United States adults, +/- 3.2%.

Canonical question URL: [https://verasight-quirks-2025.tiiny.co#personal-care-routines](https://verasight-quirks-2025.tiiny.co#personal-care-routines)