# Low-carb diets like keto are familiar to eight-in-ten Americans

Canonical page: https://data.verasight.io/health/low-carb-diets-like-keto-are-widely-familiar/

> Indexed question in Health.

## Reading

In a Verasight survey of 1,000 U.S. adults conducted Aug. 13 to 18, 2025, 80% of Americans said they are familiar with very low-carbohydrate diets such as a keto or carnivore diet.

Roughly one-in-seven said they are not familiar with these diets (15%). Another 6% said they were unsure (6%).

## Topline

Are you familiar with very low carbohydrate diets, such as a Keto or carnivore diet?

80% of Americans are familiar with low-carb diets like keto.

- Yes: 79.7%
- No: 14.6%
- Unsure: 5.7%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: United States adults
- Field dates: 2025-08-13 → 2025-08-18
- Base (unweighted): 1,000
- Margin of error: +/- 3.1%
- Module: Verasight JSM Omnibus Survey
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://reports.verasight.io/r/jsm-2025#familiarity-with-low-carb-diets](https://reports.verasight.io/r/jsm-2025#familiarity-with-low-carb-diets)

## Citation

Verasight JSM Omnibus Survey, fielded August 13-18, 2025, N=1,000 United States adults, +/- 3.1%.

Canonical question URL: [https://reports.verasight.io/r/jsm-2025#familiarity-with-low-carb-diets](https://reports.verasight.io/r/jsm-2025#familiarity-with-low-carb-diets)