Report · Health

Many parents haven't searched for information on these child topics lately

Reading

About four-in-ten Americans (40%) had not looked up information on any of these child-related topics over the prior three months, and another 16% say they are not parents, according to a Verasight survey conducted June 25-30, 2025.

Mental health (20%) and food or eating issues including allergies (19%) were the most-searched topics, followed by managing bad or inappropriate behavior (17%), screentime (13%), vaccines (12%), and being bullied (8%).

Topline

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Selected responses

Many parents haven't searched for information on these child topics lately.

As a parent, over the past three months, have you searched for information about the following topics related to your child(ren)

  • None of the above 40.1%
  • Mental health 20.5%
  • Food or eating issues (including allergies) 18.9%
  • Managing bad or inappropriate behavior 16.5%
  • I'm not a parent 16.0%
  • Screentime 12.9%
  • Vaccines 11.6%
  • Being bullied 8.5%

2025 · base n 755 · +/- 4.4%

ICA Conference Omnibus Survey #2025-058

View source

Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2025-06-25 → 2025-06-30
Base (unweighted)
755
Margin of error
+/- 4.4%
Module
ICA Conference Omnibus Survey #2025-058

Source

Citation

ICA Conference Omnibus Survey #2025-058, fielded June 25-30, 2025, N=755 US adults age 18+, +/- 4.4%.

https://verasight-ica-2025.tiiny.co

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. When a wave report is published, its field dates, sample sizes, and module breakdown are listed in that report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
The canonical report hub is reports.verasight.io. Verified legacy reports remain on their original hosts, and unpublished reports are marked pending.
Transparency
Verasight is a member of the American Association for Public Opinion Research Transparency Initiative.

The canonical report hub is reports.verasight.io; older reports may remain on verified legacy hosts.