Report · Health

Most Americans are neutral or unfamiliar with Pharmacy Benefit Managers

Reading

Just over half of Americans (52%) hold no firm view of pharmacy benefit managers, with 32% feeling neutral and another 20% saying they are not familiar enough to judge, according to a Verasight survey conducted Dec. 3-8, 2025.

The remaining Americans hold a definite opinion: 16% are somewhat positive and 6% very positive, while 14% feel very negative and 12% somewhat negative.

Topline

single choice

Topline distribution

Most Americans are neutral or unfamiliar with Pharmacy Benefit Managers.

Overall, how do you feel about Pharmacy Benefit Managers? Pharmacy Benefit Managers are companies that manage prescription drug benefits on behalf of insurers, employers, and government programs.

  • Neutral 31.9%
  • I’m not familiar enough to say 20.1%
  • Somewhat positive 15.9%
  • Very negative 13.6%
  • Somewhat negative 12.3%
  • Very positive 6.3%

2025 · base n 1,000 · +/- 3.2%

soc_pol

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Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2025-12-03 → 2025-12-08
Base (unweighted)
1,000
Margin of error
+/- 3.2%
Module
soc_pol

Source

Citation

Verasight Human/LLM Comparison Survey #2025-172, fielded December 3-8, 2025, N=1,000 US adults age 18+, +/- 3.2%.

https://reports.verasight.io/r/verasight-human-v-synthetic

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. When a wave report is published, its field dates, sample sizes, and module breakdown are listed in that report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
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Transparency
Verasight is a member of the American Association for Public Opinion Research Transparency Initiative.

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