Report · Health

Nearly half doubt that MLM health products deliver what they claim

Reading

Nearly half of Americans (48%) disagree that health products sold through MLMs are accurately described and deliver the health benefits they claim, including 18% who strongly disagree, according to a Verasight survey conducted April 9-15, 2025.

Just 12% agree, including 2% who strongly agree, while 40% neither agree nor disagree.

Topline

response scale

Topline scale

Nearly half doubt that MLM health products deliver what they claim.

Please indicate how strongly you agree or disagree with the following statement: “Health products sold through MLMs (such as supplements or weight loss aids) are accurately described and often deliver the health benefits they claim.”

  • Neither agree nor disagree 39.8%
  • Disagree 29.7%
  • Strongly disagree 18.3%
  • Agree 10.0%
  • Strongly agree 2.1%

2025 · base n 1,000 · +/- 3.5%

policy

View source

Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2025-04-09 → 2025-04-15
Base (unweighted)
1,000
Margin of error
+/- 3.5%
Module
policy

Source

Citation

Verasight MPSA Omnibus Survey #2025-026, fielded April 9-15, 2025, N=1,000 US adults age 18+, +/- 3.5%.

https://verasight-mpsa-2025.tiiny.co

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. When a wave report is published, its field dates, sample sizes, and module breakdown are listed in that report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
The canonical report hub is reports.verasight.io. Verified legacy reports remain on their original hosts, and unpublished reports are marked pending.
Transparency
Verasight is a member of the American Association for Public Opinion Research Transparency Initiative.

The canonical report hub is reports.verasight.io; older reports may remain on verified legacy hosts.