Nearly half see measles as a bigger public health threat than ever
Core finding
According to a November 2025 Verasight survey, nearly half of Americans (46%) think measles is more of a public health threat now than at any other time in their life, including 17% who strongly agree.
A quarter (25%) neither agree nor disagree, while 28% disagree, including 9% who strongly disagree.
Topline scale
Nearly half see measles as a bigger public health threat than ever.
Measles is a public health threat now more than at any other time in my life.
n = 1,000 · Nov 14–20, 2025 · MoE ±3.2%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | Nov 14–20, 2025 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.2% |
| Module | Module 2 |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- reports.verasight.io/r/verasight-apha-2025
Measles is a public health threat now more than at any other time in my life.
Cite this question
Verasight APHA Omnibus Survey #2025-148, fielded November 14-20, 2025, N=1,000 US adults age 18+, +/- 3.2%.