Nutrition facts are read at least sometimes before buying food
Core finding
In a Verasight survey of 1,000 U.S. adults conducted May 16 to 17, 2023, 79% of Americans said they read nutritional facts on food items at least sometimes before buying them. This includes 27% who always read them and 52% who sometimes read them.
About one in five said they seldom or never read nutrition facts (21%), with 15% who said seldom and 6% who said never.
Topline distribution
79% of Americans read nutrition facts at least sometimes before buying food.
Do you read the nutritional facts on food items before you buy them?
n = 1,000 · May 16–17, 2023 · MoE ±3.3%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | United States adults |
| Field dates | May 16–17, 2023 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.3% |
| Module | AAPOR 2023 Omnibus Survey #2023-036 |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-aapor-2023.tiiny.co
Do you read the nutritional facts on food items before you buy them?
Cite this question
AAPOR 2023 Omnibus Survey #2023-036, fielded May 16-17, 2023, N=1,000 United States adults, +/- 3.3%.