Report · Health

Nutrition facts are read at least sometimes before buying food

Reading

In a Verasight survey of 1,000 U.S. adults conducted May 16 to 17, 2023, 79% of Americans said they read nutritional facts on food items at least sometimes before buying them. Including 27% who always read them and 52% who sometimes read them.

About one in five said they seldom or never read nutrition facts (21%), with 15% who said seldom and 6% who said never.

Topline

single choice

Topline distribution

79% of Americans read nutrition facts at least sometimes before buying food.

Do you read the nutritional facts on food items before you buy them?

  • Sometimes 51.9%
  • Always 27.2%
  • Seldom 14.8%
  • Never 5.9%
  • Don’t Know 0.2%

2023 · base n 1,000 · +/- 3.3%

AAPOR 2023 Omnibus Survey #2023-036

View source

Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2023-05-16 → 2023-05-17
Base (unweighted)
1,000
Margin of error
+/- 3.3%
Module
AAPOR 2023 Omnibus Survey #2023-036

Source

  • 01
    Nutrition facts are read at least sometimes before buying foodreports.verasight.io/reports/aapor-2023-omnibus-survey-2023-036

Citation

AAPOR 2023 Omnibus Survey #2023-036, fielded May 16-17, 2023, N=1,000 United States adults, +/- 3.3%.

https://reports.verasight.io/reports/aapor-2023-omnibus-survey-2023-036#do-you-read-the-nutritional-facts-on-food-items-before-you-buy-them

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. Each wave's specific field dates, sample sizes, and module breakdown are listed in that wave's report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
Every wave is published as a standalone report at verasight.io/reports with full instrument and methodology.
Transparency
AAPOR transparency standards.

Wave-specific methodology, full weighting variable lists, and verbatim instrument text live in each report at verasight.io/reports.