Reese's narrowly tops Hershey's in the best-candy-bar debate

Nov 19–22, 2024 · n = 1,000 · MoE ±3.4%Source report ↗

Core finding

In a Verasight survey conducted Nov. 19-22, 2024, Reese's edges out Hershey's as America's favorite candy bar, 40% to 36%.

Payday trails at 13%, while one-in-ten (10%) say none is best.

Topline distribution

Reese's narrowly tops Hershey's in the best-candy-bar debate.

Reese’s

40.2%

Hershey’s

36.2%

Payday

13.2%

None

10.4%

n = 1,000 · Nov 19–22, 2024 · MoE ±3.4%

Mode	Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Population	United States adults
Field dates	Nov 19–22, 2024
Base (unweighted)	1,000
Margin of error	±3.4%
Module	B
Sponsor	Verasight
Weight variable	weight
Weighting targets	age, race/ethnicity, sex, income, education, region, metropolitan status

Verasight APHA Omnibus Survey #2024-122, fielded November 19-22, 2024, N=1,000 United States adults, +/- 3.4%.