Thinking about death at least occasionally is common
Core finding
In a Verasight survey of 1,000 U.S. adults conducted Feb. 28 to March 6, 2025, 59% of Americans said they think about death at least occasionally. This includes 39% who think about it occasionally and 20% who think about it frequently or very frequently.
About four-in-ten said they rarely or never think about death (41%), with 9% who said never and 33% who said rarely or very rarely.
Topline distribution
59% of Americans say they think about death at least occasionally.
How often do you think about death?
n = 1,000 · Feb 28 – Mar 6, 2025 · MoE ±3.5%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | United States adults |
| Field dates | Feb 28 – Mar 6, 2025 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.5% |
| Module | health |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-spsp-2025.tiiny.co
How often do you think about death?
Cite this question
Verasight SPSP Omnibus Survey #2025-010, fielded February 28-March 6, 2025, N=1,000 United States adults, +/- 3.5%.