Report · Money and Finance

Avoiding guilt is the top reason Americans buy green products

Reading

In a Verasight survey of 1,000 U.S. adults conducted July 14 to 24, 2025, avoiding guilt is the top reason Americans buy green products; the relevant share was 30%.

The next-largest share was 10% for other.

Topline

single choice

Topline distribution

Avoiding guilt is the top reason Americans buy green products (30%).

Which of the following describes your reasons for choosing green products, if you were to do so? (Choose all that apply)

  • Buying green products helps me avoid feeling guilty about environmental harm 30.5%
  • I have never bought, and/or don’t intend to buy, green products 28.1%
  • Buying green products makes me feel good about myself 25.3%
  • Buying green products is a way for me to express my values or identity 21.4%
  • Other (please specify): 10.5%
  • Buying green products is something I do because others around me do 6.1%

2025 · base n 1,000 · +/- 3.1%

EPOVB Conference Omnibus Survey #2025-059

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Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2025-07-14 → 2025-07-24
Base (unweighted)
1,000
Margin of error
+/- 3.1%
Module
EPOVB Conference Omnibus Survey #2025-059

Source

Citation

EPOVB Conference Omnibus Survey #2025-059, fielded July 14-24, 2025, N=1,000 US adults age 18+, +/- 3.1%.

https://reports.verasight.io/reports/epovb-conference-omnibus-survey-2025-059#which-of-the-following-describes-your-reasons-for-choosing-green-products-if-you-were-to-do-so-choose-all-that-apply

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. Each wave's specific field dates, sample sizes, and module breakdown are listed in that wave's report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
Every wave is published as a standalone report at verasight.io/reports with full instrument and methodology.
Transparency
Verasight is a member of the American Association for Public Opinion Research Transparency Initiative.

Wave-specific methodology, full weighting variable lists, and verbatim instrument text live in each report at verasight.io/reports.