# Avoiding guilt is the top reason Americans buy green products

Canonical page: https://data.verasight.io/money/avoiding-guilt-is-the-top-reason-americans-buy-green-products/

> Indexed question in Money & Finance.

## Reading

Three-in-ten Americans (30%) say buying green products helps them avoid feeling guilty about environmental harm, more than cite any other reason for choosing them in a July 2025 Verasight survey of 1,000 U.S. adults.

A quarter (25%) say green purchases make them feel good about themselves, 21% see them as a way to express their values or identity, and 10% point to some other reason, while relatively few (6%) buy green because others around them do. Meanwhile, 28% say they have never bought green products or don't intend to.

## Topline

Which of the following describes your reasons for choosing green products, if you were to do so? (Choose all that apply)

Avoiding guilt is the top reason Americans buy green products.

- Buying green products helps me avoid feeling guilty about environmental harm: 30.5%
- I have never bought, and/or don’t intend to buy, green products: 28.1%
- Buying green products makes me feel good about myself: 25.3%
- Buying green products is a way for me to express my values or identity: 21.4%
- Other (please specify):: 10.5%
- Buying green products is something I do because others around me do: 6.1%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: US adults age 18+
- Field dates: 2025-07-14 → 2025-07-24
- Base (unweighted): 1,000
- Margin of error: +/- 3.1%
- Module: EPOVB Conference Omnibus Survey #2025-059
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://verasight-epovb.tiiny.co#reasons-for-choosing-environmentally-friendly-products](https://verasight-epovb.tiiny.co#reasons-for-choosing-environmentally-friendly-products)

## Citation

EPOVB Conference Omnibus Survey #2025-059, fielded July 14-24, 2025, N=1,000 US adults age 18+, +/- 3.1%.

Canonical question URL: [https://verasight-epovb.tiiny.co#reasons-for-choosing-environmentally-friendly-products](https://verasight-epovb.tiiny.co#reasons-for-choosing-environmentally-friendly-products)